Work

Consumer Behaviour: the Moderating Role of Cartoon-like Cgi Character in Advertising

Year: 2014

Type: article

Author: Hristo Dimitrov

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185284804

FWCI:

Cites: 141

Cited by: 1

Related to: 10