Work

The Effects of Desirability for Control and Controllability in Online Advertisements on Consumer Attitude

Year: 2007

Type: article

Authors: Ruth Esther Cespedes, Joyce Karreman, Peter D. DeVries

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185498929

FWCI:

Cites: 41

Cited by:

Related to: 10