Work

Influence of advertising in media on the perceptions of young Indian consumers with special reference to organized fast food outlets.

Year: 2014

Type: article

Source: International journal of research in commerce, economics and management

Authors: Achmad Choerudin, Tulus Haryono, Muhammad Cholil, Sujit Roy, Samita Manna, D. Aravazhi Irissappane, Subramanian Yasodha, Deepak Ashokkumar, Sriram Sankaranarayanan, Rashidul Hasan, MOHD SHUKOR ABD RAHMAN, Debasish Chandra Acharjee, Aakriti Chaudhry, Ashima Sharma

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185501341

FWCI:

Cites: 100

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Related to: 10