Work

Consumers with Functional Purchase Motivation Are More Focused on Marketing Activities than Word of Mouth as the Most Useful Information Source 1

Year: 2014

Type: article

Study design: Observational Study

Authors: Hyeyoung Oh, Sungsook Kim

Institution: Keimyung University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185627716

FWCI:

Cites: 20

Cited by:

Related to: 10