Work

Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y

Year: 2013

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Karen Lim Lay-Yee, Han Kok-Siew, Benjamin Chan Yin-Fah

Institution: Asia Pacific University of Technology & Innovation

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186316892

FWCI: 12.88

Cites: 12

Cited by: 76

Related to: 10