Work

A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior

Year: 2009

Type: article

Source: ACR Asia-Pacific Advances

Authors: Praveen K. Kopalle, Scott Neslin, Baohong Sun

Institutions: Dartmouth College, Carnegie Mellon University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186465218

FWCI: 6.382

Cites: 44

Cited by: 17

Related to: 10