Work

The Relationship of Role Model Perceived Image on Teenagers' Purchase Behavior in Klang Valley, Malaysia A Comparative Study

Year: 2014

Type: article

Study design: Observational Study

Authors: Osman M. Zain, Steven Kwang San Tan, Chong Yew

Institution: Universiti Tenaga Nasional

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186948977

FWCI: 1.582

Cites: 108

Cited by: 3

Related to: 10