Work

Electronic Word of Mouth's (ewom's) Influence on Booking Intention: a Study of Hotels in Kuala Lumpur

Year: 2014

Type: article

Authors: Adrian Tan, Yenn Wei, Diane May Kuen Yong, Lim Chee Yi, Poon Yee Ling

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187002227

FWCI:

Cites: 66

Cited by: 1

Related to: 10