Work

C ross-Channel Synergies between Web and Mobile Advertising: A Randomized Field E xperiment

Year: 2013

Type: article

Authors: Sang Pil Han, Anindya Ghose

Institutions: City University of Hong Kong, New York University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187113926

FWCI: 0.732

Cites: 23

Cited by: 4

Related to: 10