Work

The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Do-Hyung Park, Se-Bum Park

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187294081

FWCI:

Cites: 19

Cited by: 5

Related to: 10