Work

Evaluation of Entertainment Advertisement Using Different Techniques Review

Year: 2014

Type: article

Author: Srinivasan Jayaraman

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187418968

FWCI:

Cites: 12

Cited by:

Related to: 10