Work

Consumer Purchase Intention Research Based on Social Media Marketing

Year: 2014

Type: article

Study design: Observational Study

Author: China Sangyang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2187862843

FWCI: 3.349

Cites: 5

Cited by: 70

Related to: 10