Work

The Impact of Social Media Communication Forms on Brand Equity Dimensions and Consumer Purchase Intention

Year: 2015

Type: article

Study design: Observational Study

Author: Melinda Soewandi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188180225

FWCI: 1.285

Cites: 49

Cited by: 13

Related to: 10