Work

When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments

Year: 2006

Type: article

Source: ACR North American Advances

Authors: Hyejeung Cho, Norbert Schwarz

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189099251

FWCI:

Cites: 14

Cited by: 8

Related to: 10