Work

Viral marketing and the new competitive advantage

Year: 2015

Type: article

Authors: Denise Tsang, Qun Ren

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2190544201

FWCI: 0.643

Cites: 18

Cited by: 2

Related to: 10