Work

Social Media als Spiegelbild des neuen Kaufverhaltens im Handel

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-01248-9_4

Author: Gerrit Heinemann

Institution: Hochschule Niederrhein

Language: German

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2193459952

FWCI: 8.094

Cites: 6

Cited by: 5

Related to: 10