Work

Normative Social Influence and Online Review Helpfulness: Polynomial Modeling and Response Surface Analysis

Year: 2015

Type: article

Source: Journal of electronic commerce research

Authors: Hyunmi Baek, Saerom Lee, Sehwan Oh, JoongHo Ahn

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2212549795

FWCI: 6.43

Cites: 76

Cited by: 43

Related to: 10