Year: 2015
Type: article
Abstract: Advertisers today spend most of their time in understanding the science to peer into consumers' minds. Today Neuromarketing has given them the power to delve into our subconscious mind. It is always very difficult for a marketer to understand the customer mind set. How a customer selects a particular product or service, where they look for information and how they search for it. To investigate how attention levels influence users, this conceptual paper makes use of Neuromarketing as a tool to measure the level of attention that results from advertisement exposure and explores how different levels of attention influence users in conscious and unconscious ways.
Source: Universal Journal of Management
Author: Sunita Kumar
Institution: Christ University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2214828446