Work

Consumer Neuroscience

Year: 2015

Type: book-chapter

Source: Cambridge University Press eBooks

DOI: 10.1017/cbo9781107706552.006

Authors: Hilke Plassmann, Uma R. Karmarkar

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2216378221

FWCI: 10.47

Cites: 124

Cited by: 37

Related to: 10