Work

Data Skills and Value of Social Media: Evidence from Large-Sample Firm Value Analysis

Year: 2015

Type: conference-paper

Source: International Conference on Information Systems

Authors: Lorin M. Hitt, Fujie Jin, Lynn Wu

Institution: University of Pennsylvania

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2216626668

FWCI: 8.195

Cites: 22

Cited by: 16

Related to: 10