Work

How to Better Target and Incent Paid Endorsers in Social Advertising Campaigns: A Field Experiment

Year: 2015

Type: conference-paper

Source: International Conference on Information Systems

Authors: Jing Peng, Christophe Van den Bulte

Institution: University of Pennsylvania

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2219028472

FWCI:

Cites: 31

Cited by: 1

Related to: 10