Work

Power of consumers: Examining the influence of brand-related user-generated content on consumer response

Year: 2014

Type: dissertation

Abstract: University of Minnesota Ph.D. dissertation.June 2014. Major: Design, Housing and Apparel. Advisor: Kim Johnson. 1 computer file (PDF); viii, 184 pages.

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Angella J. Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2219371634

Cites: 82

Cited by: 5

Related to: 10