Work

Why consumers engage in eWOM : motivation to conduct research online and post online reviews

Year: 2015

Type: article

Authors: Alexandra Lulek, Marcus Wehinger

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2227417891

FWCI:

Cites: 47

Cited by:

Related to: 10