Work

Investigating factors affecting Electronic Word-of-Mouth in the open market context: A mixed methods approach

Year: 2012

Type: conference-paper

Study design: Observational Study

Source: Pacific Asia Conference on Information Systems

Authors: Jung Eun Son, Hee Woong Kim, Yoon Jung Jang

Institution: Yonsei University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2232182460

FWCI: 2.093

Cites: 53

Cited by: 10

Related to: 10