Work

The Open Brand: When Push Comes to Pull in a Web-Made World

Year: 2008

Type: article

Authors: Kelly Mooney, Nita Rollins

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2236956419

FWCI: 5.08

Cites:

Cited by: 32

Related to: 10