Work

Brand Equity and Co-Creation Potential in the Social Media Environment: an Analysis of Brand Engagement with Community Influencers

Year: 2014

Type: dissertation

Author: Igors Skute

Institution: University of Twente

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2237772027

Cites: 53

Cited by: 7

Related to: 10