Work

An analysis of e-commerce opt-in/opt-out policies and the resulting effects on consumer behavior

Year: 2009

Type: article

Authors: Theresa Jefferson, Jack Harrald, Yi-Chun Catherine Liu

Institution: George Washington University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2241050611

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Related to: 10