Work

Comunicações boca-a-boca em marketing : uma meta-análise dos antecedentes e dos moderadores

Year: 2009

Type: article

Study designs: Systematic Review, Meta-Analysis

Author: Celso Augusto de Matos

Language: Portuguese

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2243061434

FWCI: 2.352

Cites: 161

Cited by: 4

Related to: 10