Work

The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?

Year: 2009

Type: conference-paper

Source: Deakin Research Online (Deakin University)

Authors: Alan Hirst, David Bednall, Marie Ashwin, Orhan İçöz

Institution: London South Bank University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2246265591

FWCI: 3.478

Cites: 23

Cited by: 5

Related to: 10