Work

The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements

Year: 1998

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1998.11501795

Authors: Stephen J. Newell, Ronald E. Goldsmith, Edgar J. Banzhaf

Institutions: Bowling Green State University, Florida State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2252707738

FWCI: 4.413

Cites: 34

Cited by: 211

Related to: 10