Work

How e-wom contributes to new product adoption. Testing competitive communication strategies

Year: 2011

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: María Sicilia Piñero, Manuela López

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2253638282

Cites: 66

Cited by:

Related to: 10