Work

Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model

Year: 2004

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2004.10722087

Authors: Chan Yun Yoo, Kihan Kim, Patricia A. Stout

Institution: The University of Texas at Austin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2256975651

FWCI: 3.745

Cites: 59

Cited by: 168

Related to: 10