Work

Antecedents of Brand Post Popularity in Facebook: The Influence of Images, Videos, and Text

Year: 2015

Type: preprint

Source: SSRN Electronic Journal

Authors: Timm Trefzger, Christian V. Baccarella, Kai‐Ingo Voigt

Institution: Friedrich-Alexander-Universität Erlangen-Nürnberg

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2261362549

Cites: 25

Cited by: 29

Related to: 10