Work

Following the Fashionable Friend: The Power of Social Media

Year: 2011

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-51-1-313-320

Authors: Jonas Colliander, Micael Dahlén

Institution: Stockholm School of Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2269073118

FWCI: 29.81

Cites: 22

Cited by: 478

Related to: 10