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Digital and Social Media In the Purchase Decision Process

Year: 2012

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-52-4-479-489

Authors: Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2276534655

FWCI: 27.81

Cites:

Cited by: 225

Related to: 10