Work

Attitude toward sms advertising and derived behavioral intension, an empirical study using TPB (SEM method)

Year: 2014

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Bahram Ranjbarian, Maryam Rehman, Azita Lari

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2277364317

FWCI: 1.585

Cites: 44

Cited by: 5

Related to: 10