Work

Online or offline: motives behind the purchasing channel choice of online information seekers

Year: 2004

Type: dissertation

Source: UTUPub (University of Turku)

Author: Jonna Järveläinen

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2280910202

Cites: 153

Cited by: 2

Related to: 10