Work

Le transfert d’identification à la marque dans le cadre des alliances de marques

Year: 2005

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Pierre Ghewy, Laurent Sié, Marie-Hélène Abbo

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2282329040

Cites: 48

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Related to: 10