Work

Impact of IT on Business: eWOM and the Three W’s (Who, Why and What)

Year: 2012

Type: dissertation

Abstract: Master of Arts in Marketing Management. Thesis (M.A.)--Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration, 2012. Supervisor: Assoc. Prof. Dr. Mustafa İlkan.

Source: Eastern Mediterranean University Institutional Repository (Eastern Mediterranean University)

Author: A. Mohammed Abubakar

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2282612801

Cites: 73

Cited by: 6

Related to: 10