Work

The Effect of Internet Advertising on Attitude Towards Internet Advertising of University Students in Kenya

Year: 2014

Type: article

Study design: Observational Study

Authors: Lilly W. Njanja, RP Ogutu, Martin Ogutu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2286672899

FWCI:

Cites: 76

Cited by: 3

Related to: 10