Work

Effect of Online Brand Community on Customer Value Exploration: Reconciling Mixed Findings via Regulatory Focus Theory Research-in-Progress

Year: 2014

Type: article

Study design: Observational Study

Authors: Ji Wu, Liqiang Huang, J. Leon Zhao, Zhongsheng Hua

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289700136

FWCI:

Cites: 39

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Related to: 10