Work

Brand Associations, Consumers’ Attitudes and Cause-Related Marketing:An Exploratory Study

Year: 2006

Type: preprint

Source: RePEc: Research Papers in Economics

Author: Marie-Hélène Abbo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289921371

Cites: 18

Cited by:

Related to: 10