Work

Service Perspective: Recognizing the Presence of Service-like Principles within Marketing Communication via Personal Media

Year: 2013

Type: article

Author: Todd J. Bacile

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2290617208

FWCI:

Cites: 239

Cited by: 1

Related to: 10