Work

Käuferverhalten : Eine marktorientierte Einführung

Year: 1998

Type: book

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Alfred Kuß, Torsten Tomczak

Language: German

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2291677152

FWCI:

Cites:

Cited by: 18

Related to: 10