Work

Evaluating the power of online forums in consumer buyer behaviour

Year: 2012

Type: article

Study design: Observational Study

Source: Research@THEA

Author: Byrne, Jennie B

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2302232434

FWCI:

Cites: 108

Cited by: 1

Related to: 10