Work

El comportamiento del consumidor en la estrategia de marketing

Year: 1993

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: John A. Howard

Language: Spanish

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2305281780

FWCI:

Cites:

Cited by: 16

Related to: 10