Work

The moderating effect of brand life on the impact of electronic word-of-mouth valence on brand love

Year: 2016

Type: article

Author: H.C. Polinder

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2306610926

FWCI:

Cites: 49

Cited by:

Related to: 10