Year: 2011
Type: dissertation
Abstract: The objective of the thesis was to acquire more information about the local customers of the Restaurant Monte Rosa and the meeting facilities of the CityHotel. The need for a thesis project arose when the commissioner wanted to find out how to reach their potential local customers.\n\nThe starting point for the research was to study the current local customers in order to determine the potential local customers. The research tried to determine what the current local customers’ real wants and needs are, what the customers think could be improved in the Restaurant Monte Rosa and the meeting facilities, why the customers come to the Restaurant Monte Rosa and use the meeting facilities of the CityHotel and finally, how the customers are reached.\n\nLiterature was studied to construct the theoretical background of the research. The theory included market segmentation, conducting market research and consumer decision making process. Based on the theory, it was decided to use a structured interview and a questionnaire as research methods. Separate interview and questionnaire forms were constructed for the customers of the Restaurant Monte Rosa and the meeting facilities of the CityHotel.\n\nThe interviews and the responses to the questionnaires gave suggestions about who the potential customers of the Restaurant Monte Rosa and the meeting facilities of the CityHotel are. The company can use the results to help them with market segmentation and selecting their target groups.
Source: Theseus (Ammattikorkeakoulujen)
Author: Helena Kumpula
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2310970549