Work

Behavioral Learning Theory: Its Relevance to Marketing and Promotions

Year: 1981

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298104500207

Authors: Michael L. Rothschild, William C. Gaidis

Institution: University of Wisconsin–Madison

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2313280927

FWCI: 21.76

Cites: 11

Cited by: 407

Related to: 10