Work

An Exploratory Assessment of Situational Effects in Buyer Behavior

Year: 1974

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377401100206

Author: Russell W. Belk

Institution: Temple University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315144491

FWCI: 15.2

Cites: 24

Cited by: 598

Related to: 10